Idea Farm had a great story to tell, but their brand wasn't telling it. As they expanded into the Dubai market, it became clear their existing visual identity — including iconography that didn't translate culturally — was holding them back from the global stage they were ready to step onto.

We started from the ground up. Working closely with the Idea Farm team, we mapped out user journeys for their key audiences and produced thorough wireframes before a single pixel was designed. This process gave us a clear picture of how potential clients, agency partners, and collaborators would move through the site — and what they needed to see to pick up the phone.

The result is a sharp, flexible Webflow site that reflects who Idea Farm really are: bold, creative, and built for scale. The new brand holds its own across both London and Dubai, and the Webflow build gives the team full control to update and manage the site themselves — no agency dependency required.